Most ecommerce website design projects fall apart behind the page — product variants that confuse customers, checkout flows that create friction, shipping rules that do not match how you actually ship, and a backend your team cannot manage without a developer. We design and build the storefront. We also configure everything behind it: products, payments, shipping, inventory, and a dashboard your team can run without calling us.
Start Your Store
The platform we recommend depends on your catalog, your team, and how you want to run your store day to day. Here is where each one excels.
The most reliable, scalable ecommerce platform available. Shopify handles high-volume sales, multi-channel selling, and complex inventory without requiring a developer to maintain it. If you are selling physical products, running paid ads, or planning to scale, Shopify is where we start the conversation. It is also the platform with the most robust ecosystem of apps for shipping, fulfillment, and marketing automation.
Shopify design services →If your business is already on WordPress and you want to add ecommerce without migrating to a new platform, WooCommerce is the natural choice. You keep full ownership of your data, pay no platform transaction fees, and have complete control over how your store looks and functions. It requires slightly more configuration than Shopify, which is exactly why having an experienced team set it up matters.
WordPress design services →For service businesses adding a shop, creatives selling a focused product line, or brands that want an elegant, manageable storefront without the overhead of a larger platform, Squarespace Commerce delivers. The interface is the most approachable of the three for day-to-day management, and ecommerce website design on Squarespace can be among the most visually refined when built properly.
Squarespace design services →Ecommerce website design at Iron & Ember covers the full build — not just the pages your customers see, but every system underneath them.
We configure your product catalog — titles, descriptions, pricing, images with SEO-optimized alt text, and variants for size, color, or material. Collections and categories are structured so customers find what they are looking for, and the backend is organized so your team can maintain it.
Stripe, PayPal, Shop Pay, and platform-native payment gateways configured, tested, and live before your launch date. We handle the technical setup and run test transactions to confirm every payment path works the way it should.
Shipping zones, carrier-calculated rates, flat rates, free shipping thresholds, and local pickup options set up correctly from the start. Tax rules configured for your operating locations so you are not calculating sales tax manually after every order.
Stock tracking, low-inventory alerts, SKU structure, and — where your workflow requires it — third-party inventory or fulfillment integrations connected and mapped to your catalog. No more overselling. No more manual spreadsheet updates after every sale.
Abandoned cart recovery, checkout flow review, upsell and cross-sell placement, and transactional email sequences that confirm purchases and bring customers back. The checkout experience is where most ecommerce sites lose revenue — we treat it like a design problem, because it is one.
Every product page, cart interaction, and checkout flow is built and tested for mobile before it is tested anywhere else. With 60% of ecommerce traffic coming from phones, a store that works perfectly on desktop but loses friction on mobile is leaving revenue on the table.
The backend is where most ecommerce builds fall apart. A developer hands over a site that looks correct on launch day — and three months later, the client cannot add a new product without breaking the page layout. Discount codes do not apply at checkout. Inventory does not sync. Shipping rates are wrong for orders over a certain weight. Customer emails arrive without order details.
We build ecommerce websites the way we build everything else: to be run by a person who is not a developer. That means a product editor you can actually use, shipping rules you can adjust without touching code, and a dashboard that tells you what you need to know without hiding it behind developer tools.
When we hand over your store, we also deliver a video walkthrough of your specific backend — not a link to the platform's help docs, but a recording of your actual store showing exactly how to do the things you will need to do most. Your team should be able to manage your store from day one. That is not a bonus feature. It is the point.
Talk About Your Store
Every ecommerce website design project follows the same four-stage process — built to eliminate surprises and hand over a store your team can run independently.
We map your product catalog, understand your shipping and payment needs, identify the right platform for your business model, and document every backend requirement before a single page is designed.
Storefront design built around your brand, your product photography, and the path from first click to checkout. Every layout decision is made with conversion in mind — not just aesthetics.
Product setup, payment processing, shipping rules, tax configuration, inventory tracking, and checkout optimization — all connected, tested, and ready before your launch date.
Your store goes live with a video walkthrough of your specific backend. Your team will know how to add products, adjust pricing, manage orders, and run promotions from day one — no developer required.
What most clients want to know before we start.
Whether you are launching your first ecommerce website or migrating an existing store to a platform that actually fits your business, the conversation starts the same way — tell us what you sell and how you want to sell it.
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