Search & Visibility

Find Out Why They
Outrank You.

A competitor analysis that goes beyond guesswork — identifying who is winning your keywords, what they are doing to earn it, and the most direct path to catching up. Delivered as a prioritized action plan, not a data dump.

Request a Competitor Analysis
SEO competitor analysis — search rankings and competitive performance data on screen
75%

of searchers never scroll past page one of results

3.8×

more backlinks held by the average #1 result vs. positions 2–10

68%

of online experiences begin with a search engine

5–7

business days to deliver your full competitor report

75%

of searchers never scroll past page one

3.8×

more backlinks held by the average #1 result

68%

of online experiences begin with a search engine

5–7

business days to deliver your competitor report

What We Examine

Six Angles. One Clear
Picture of the Gap.

Knowing your competitors rank above you is not enough. A competitor analysis tells you exactly which signals are driving the gap — so you can close it in the right order.

Keyword Gap Analysis

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The terms your competitors rank for that you do not — ranked by search volume and how realistic each one is to target. Most businesses are leaving significant search traffic on the table by simply not targeting the right terms. Keyword research methodology is the starting point for every gap analysis we run.

Keywords your competitors rank in positions 1–10 that you do not Search volume and difficulty for each gap keyword Quick-win terms where competitors rank 4–10 and you have room to climb Intent mapping — informational vs. transactional terms Local keyword gaps for service-area businesses

Content Comparison

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How your competitors' pages compare to yours on depth, structure, and topical authority — the content signals that explain why their pages outrank yours on shared keywords. This often feeds directly into our SEO copywriting recommendations.

Word count and depth comparison on shared target pages Topics and subtopics covered by competitors that your pages miss Heading structure and keyword use comparison FAQ and supporting content competitors use to capture featured snippets Blog and resource content driving competitor rankings

Backlink Profile Comparison

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How your backlink profile benchmarks against competitors — the authority gap that explains why well-optimized pages still underperform in competitive markets.

Total referring domain comparison — you vs. each competitor Domain authority benchmark for top-ranking competitors Where competitors are earning links that you are not Realistic link-building opportunities in your industry and location Authority gap estimate — how large it is and how long to close it

On-Page Signal Comparison

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How competitor pages are optimized on a technical and structural level — the on-page signals that tell search engines a page is more relevant than yours for the same search term.

Title tag and meta description comparison on shared keywords Heading structure and keyword placement Schema markup — what competitors implement that you do not Internal linking patterns that pass authority through competitor sites Page speed and Core Web Vitals comparison

Local Search Presence

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For service-area businesses, the map pack is often more valuable than organic rankings. We compare how competitors show up in local search and what drives their map visibility. This often pairs with our local SEO services to close the gap.

Google Business Profile completeness and optimization comparison Review volume, recency, and average rating vs. competitors Citation consistency and local directory presence Map pack rankings for your primary service keywords Local content and service-area page comparison

SERP Feature Analysis

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The search result features — featured snippets, People Also Ask boxes, image packs — that competitors are capturing and you are not. SERP features can drive more clicks than a standard ranking position and are often overlooked.

Featured snippets your competitors hold on shared keywords People Also Ask appearances and the content driving them Image pack and video result appearances Review stars in organic results — schema markup comparison Opportunities to target SERP features with existing or new content
The Deliverable

A Report You Can
Actually Act On.

A competitor analysis is only useful if it tells you what to do next. Every report we deliver ends with a prioritized list of moves — ranked by impact and effort, so you know where to start and why.

The report also works as the input to an SEO audit — many clients do both together to get both an inward and outward view of where they stand.

What's Included

01
Written competitor analysis report covering all six areas — keyword gaps, content, backlinks, on-page signals, local search, and SERP features
02
Comparison tables benchmarking your site against the top three to five competitors on your primary keywords
03
Prioritized action list — the highest-impact moves to close the gap, ranked by effort and expected return
04
60-minute walkthrough call where we go through every finding live and answer your questions
SEO competitor analysis strategy session — reviewing search rankings and competitive data
Why It Matters

Your Competitors Are
Not Ranking by Accident.

Every business sitting above you in search results earned that position — through content, links, and signals that search engines have learned to trust. The gap is real, but it is measurable. And once you understand exactly what is driving it, closing it becomes a strategy rather than a guess.

A competitor analysis does not just show you the problem. It shows you the playbook your competitors are already running — so you can run it better. Pair it with our ongoing SEO services to start implementing from day one.

Request a Competitor Analysis
How It Works

From Brief to
Report in Four Steps.

A methodical approach that maps every signal your competitors are using to outrank you.

01

Discovery Call

We learn about your business, your primary services, and your target market — so we identify the right competitors to analyze and the right keywords to benchmark against.

02

Research & Analysis

We run your keyword set, audit competitor pages, pull backlink data, and review local search presence across all six analysis areas. Typically five to seven business days.

03

Report Delivery

You receive the written report with comparison tables, gap analysis, and a prioritized action list — explaining both what we found and what to do about it.

04

Walkthrough Call

We walk through every finding live on a 60-minute call. You leave with a clear picture of the competitive landscape and a concrete list of next steps.

Questions About
the Competitor Analysis

What most clients want to know before requesting one.

An SEO competitor analysis is a structured review of the businesses outranking you in search — examining their keyword targeting, content coverage, backlink profile, on-page optimization, and local search presence. The goal is to understand why they rank above you and identify the most efficient path to closing that gap.
An SEO audit looks inward — what is wrong with your own site. A competitor analysis looks outward — what your competitors are doing better. The two are complementary: an SEO audit tells you what to fix, and a competitor analysis tells you what you need to build toward. Many clients do both together to get the full picture.
We identify your actual search competitors — the businesses ranking for the specific keywords your ideal clients use. These may or may not be the businesses you think of as competitors day-to-day. We typically analyze the top three to five competitors for your primary keyword set and look at both local and organic rankings.
Most competitor analyses are delivered within five to seven business days. If the scope includes a larger keyword set or more competitors, we confirm the timeline upfront before starting.
Yes. The competitor analysis is a standalone deliverable, but many clients use it as the entry point to ongoing work — closing content gaps with SEO copywriting, improving local presence, or starting an ongoing SEO engagement. We scope implementation separately after the report is delivered.
Ready to See the Full Picture

Your Next Client Is
Already Searching.

A competitor analysis gives you a clear, objective view of where you stand in search — and what it takes to move up. Request yours and we will confirm scope and timeline within one business day.

Request a Competitor Analysis

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